We think it’s time to stop paying Lip Service to GREEN issues when planning your marketing and promotional campaigns and GET REAL when selecting TRULY GREEN products! 

For years we’ve been bombarded with green products that claim to be green but when we dig a little deeper we find out the sad truth that really, there’s only a small percentage of the product that’s truly sustainable; either made from recycled materials, organic, is bio-degradable or Fair Trade certified. 

We’ve noticed a distinct shift in our client’s this last few months – we’re now dealing with  demanding, informed and savvy new customers when it comes to looking for new GREEN promotional products that will push their sustainability message in the most effective way.

To help you weave the GREEN message throughout your corporate communications here are our Top 5 Tips for being TRULY GREEN:

Choose suppliers that are looking to educate you on every element of the product – what claims are the manufacturer’s making? Are they certified organic, Fair Trade, biodegradable?

Be demanding of your suppliers – push them to source new products that carry a truly sustainable message! 

Spend a little more if you need to – to get TRULY GREEN products and get your message to stand up!  Spend $1 on 500 items instead of 0.50 cents on 1000 items – you will GET NOTICED!

Think about the savings on every aspect of your campaigns – paper, envelopes, products – you’ll be suprised the difference you can make overall to the environment by making better choices!

Be sure to go for promotional products that have a high visibility factor wherever you can – you want maximum exposure for your brand AND more importantly for the TRULY GREEN cause!

We know that every cent counts in your budget, now more than ever!  This doesn’t mean there’s any excuse for ‘waste’!  Use your marketing budget wisely and devote at least some $$$’s over the next few months to environmentally sound products and make a difference today!

Email us on trulygreen@superfox.com.au  for our NEW factsheet on other top tips when buying GREEN promotional products for your next campaign! 

We know it’s sometimes difficult for you to work out what’s what when it comes to promotional products made from sustainable materials, so here’s a handy definition guide to help you out:

Recycled Promotional Products (RPP) – products made from recycled materials. 

Australian Made Promotional Products (AMPP) – any product where the main components or cost components are locally made – this cuts the carbon required to transport the product thus making it a friendlier to the environment. 

Waste Reducing Promotional Product (WRPP) – a promotional item that encourages reduction in consumption of other materials – commonly a product that can be used time after time.   

Green Educating Promotional Product (GEPP) – a promotional product that educates or reinforces a green or environmentally friendly message. 

Green Promotional Product (GPP) – a promotional product that has a positive effect on the environment. 

Any questions or queries and for some fantastic new ideas on how to promote your brand with sustainable promotional products call any one of the Superfox team for help today!